Product Design
In my 11 year tenure at cars.com, the UX department has more than doubled in size, countless designs were created, deployed, and tested and we’ve connected thousands of buyers and sellers.
Brand refresh
I lead a team tasked with showing how our new brand can come to life through our products and experiences.
To show how branding goes beyond pixels, we made a prototype that followed a customer’s shopping journey on our site. We used the prototype to help align different areas of the business with the idea that the new brand principles ladder up to how the site works.
My role: Design, creative direction
Design team: Samantha Volker, Nick Latkovic, Mark Delsing
“I’ve called this work out previously … but want to thank the team again, particularly in the context of our unexpectedly high-profile presentation to Alex (CEO).”
Connections. Chemistry. Matchmaking.
A handful of homepage concepts to introduce Matchmaker – a way to shop for a car by lifestyle.
Goals: Prominent positioning, minimal impact on the primary search and maintain ad viewability
Hot Car
Hot Car was the company’s first in-house machine learning product. It predicts how quickly a car will sell.
Goals: Boost engagement on homepage and increase repeat visits to site
Search results optimization
Goals: Reduce design debt from iterative development cycles; increase number of listings in viewport; cleaner and easier to scan
Results:
22% more clicks through to listing details
More listings in the viewport on both mobile and desktop